Your Niche, defined.

Discover your niche market in five easy steps!

I crafted my niche several months prior to launching this blog. It took some brainstorming and mind-mapping to determine what my special place in the market would be, but once my niche was written down…. I knew exactly how I had to market my new business. Here is how I defined my niche market that ultimately lead to the launching of The Caffeinated Woman: I discovered a problem… or two. Over the last several years I noticed that many of[Read more]

How to Create an Executive Summary in less than 10-Minutes

An EASY guide to writing an Executive Summary for your Marketing Plan

Most formal plans that are written and presented for an organization require an “Executive Summary” section at the very beginning. An executive summary is simply an overview of what the corresponding plan details below it. You can write the Executive Summary of your Marketing Plan in ten minutes or less with these eight simple steps! All you need to do is answer the following questions and then plug the answers into the paragraph I have drafted below. I’ve provided you with[Read more]