June 30, 2016June 30, 2016 - Amanda 7 Comments

Tips from Successful Business Women: Laura Lee Designs

Laura Caldwell (owner of Laura Lee Designs) and I go way back. Allllllll the way back to High School. We first met each other at marching band practice after school. Yeah, I know… #bandnerds. She was on color guard and I was in the woodwind section. I remember, even back then, that Laura was excellent at everything she did. Her hair always looked amazing and her flag spinning was always on point. In fact, Laura made color guard look so[Read more]

June 6, 2016December 6, 2016 - Amanda Leave a comment

Your Niche, defined.

I crafted my niche several months prior to launching this blog. It took some brainstorming and mind-mapping to determine what my special place in the market would be, but once my niche was written down…. I knew exactly how I had to market my new business. Here is how I defined my niche market that ultimately lead to the launching of The Caffeinated Woman: I discovered a problem… or two. Over the last several years I noticed that many of[Read more]

June 3, 2016December 6, 2016 - Amanda Leave a comment

5 Quick Ways to Improve your Marketing

Marketing your business doesn’t have to be overwhelming and stupid expensive. I’ve discovered five quick ways to reach my audience through simple and inexpensive marketing strategies. Lucky you! I’ve shared them below. 🙂 Here are five quick ways to improve your marketing strategies today: Create video reviews and referrals from your recent customers because videos optimize better than anything else on the web these days. Your videos do not have to be fancy or professionally produced. Simply take a[Read more]

May 24, 2016December 6, 2016 - Amanda Leave a comment

How to Create an Executive Summary in less than 10-Minutes

Most formal plans that are written and presented for an organization require an “Executive Summary” section at the very beginning. An executive summary is simply an overview of what the corresponding plan details below it. You can write the Executive Summary of your Marketing Plan in ten minutes or less with these eight simple steps! All you need to do is answer the following questions and then plug the answers into the paragraph I have drafted below. I’ve provided you with[Read more]