Tips from Successful Business Women: Laura Lee Designs

Etsy Shop owner, Laura Caldwell, speaks out about her crafting success.

Laura Caldwell (owner of Laura Lee Designs) and I go way back. Allllllll the way back to High School. We first met each other at marching band practice after school. Yeah, I know… #bandnerds. She was on color guard and I was in the woodwind section. I remember, even back then, that Laura was excellent at everything she did. Her hair always looked amazing and her flag spinning was always on point. In fact, Laura made color guard look so[Read more]

online tools that will take your business to the next level

Save time, increase productivity, and grow your business with these 8 (mostly FREE) apps!

What is $17.00 per month to your business? Chump change, right? What if I told you that for $17.00 per month you could increase productivity, cut down working time, and keep your business top of mind for potential customers?? Say whaaa???? What if I told you that there are some FREE apps out there that will take your business to the next level?? Here are 8 MUST HAVE apps to make your business more amazing than what it already is: Google[Read more]

Your Niche, defined.

Discover your niche market in five easy steps!

I crafted my niche several months prior to launching this blog. It took some brainstorming and mind-mapping to determine what my special place in the market would be, but once my niche was written down…. I knew exactly how I had to market my new business. Here is how I defined my niche market that ultimately lead to the launching of The Caffeinated Woman: I discovered a problem… or two. Over the last several years I noticed that many of[Read more]

How to Create an Executive Summary in less than 10-Minutes

An EASY guide to writing an Executive Summary for your Marketing Plan

Most formal plans that are written and presented for an organization require an “Executive Summary” section at the very beginning. An executive summary is simply an overview of what the corresponding plan details below it. You can write the Executive Summary of your Marketing Plan in ten minutes or less with these eight simple steps! All you need to do is answer the following questions and then plug the answers into the paragraph I have drafted below. I’ve provided you with[Read more]