Have you ever done something that had no purpose or mission? Last week I went to the grocery store without a list or meal plan. All I knew was that we needed groceries. So, I walked up and down every aisle just adding stuff to my shopping cart. $200 later, I made it home with a bunch of random food items that couldn’t even make a decent meal. I found myself needing to make a second trip just to buy more food so that I could have all of the ingredients for a well balanced meal. It may be time for me to switch to a meal delivery service. Anyway…
That is what happens when we operate our business without a mission. We start adding all sorts of stuff to our business and taking on too much… all while confusing ourselves and our customers. When you know that your business has a mission, all of your decisions become easy and purposeful.
My mission is to lead entrepreneurs in a fearless pursuit of using their passions and God-given talents to change the world. So, wouldn’t it be confusing if my blog revolved around fashion? You see… I love cute shoes and trendy handbags, but those things have nothing to do with my mission. So… I’m not getting myself or clients confused with another off-topic venture. Instead, I’m staying focused on the things that bring people to understanding my mission in the world.
There is something about a business that stands for more.
Take for example, Tom’s Shoes. Tom’s Shoes became wildly popular in a very short amount of time. The reality is that Tom’s Shoes are cheap, lacking style, low quality, and non-supportive of a foot’s arch. Yet, Tom’s Shoes became a trendy staple in the shoes industry overnight. Why? Because consumers wanted to support a greater cause. Millennials hold the highest buying power in our current economy and they desire to make a difference in the world.
Have you ever heard of The Giving Keys? It is a product made by a California based business that has a “pay it forward” concept similar to Tom’s. The Giving Keys employ those transitioning out of homelessness. It was founded by singer/songwriter, Caitlin Crosby. She was an entrepreneur who was passionate about inspiring others and her product, The Giving Keys, did just that. Caitlin and her company are experiencing a ton of success today because people rallied behind her purpose and passion. I assure you… Caitlin is making good money.
The question is this…
What difference are you making in this world? From where I’m standing… I would say that your business needs to represent and support something greater. Not just because you want to earn more money, but because a business without purpose has little support.
When we establish a product or service concept for a new business, the very first thing we ask ourselves is this: Am I giving an answer to a need? You’re a smart entrepreneur so you know that the only way consumers are going to support our businesses is if we are providing for their needs.
We rally behind the cause
What if I told you that today’s consumers have a need to make the world a better place??? I think most people in this world (people with and without faith) live for the greater good. They want world peace, less poverty, and a healthy society. Though we see a lot of greed these days, we also see a lot of giving. I would venture to say that there are more non-profit organizations today than ever before.
So, when the opportunity presents itself for consumers to purchase a product or service that makes the world a better place… they don’t hesitate. In fact, they support and rally behind the cause.
My husband works for a non-profit Christian radio station. The station is fully supported by financial gifts given by their listeners. You see, the radio station’s business model is smart. They have a mission to share the gospel through music and DJ’s. Their listeners want to do the same. So, when the radio station asks for financial pledges throughout the year… consumers engage and support.
The radio station is making money from all of those donations, but the money funds the operation of the station plus other missions. My husband’s salary comes from those donations. His job is to make the mission happen. Everything beyond the overhead goes to sending out Bibles plus other local and foreign missions. People… consumers… employees… they all want to support this type of business. It is a non-greedy business model that gives back.
Running a business is tough. It requires long hours, gumption, ingenuity, willingness, dedication, and SO much more. If you don’t have a purpose greater than money, then it will be easy to give up. However, if you have purpose outside of making money… a feeling that you NEED to make the world a better place… then… you won’t be so quick to hang up the towel when the tough stuff comes along.
As I told you… I’m on a mission to help entrepreneurs. There are some nights when I really don’t want to spend hours writing or planning for the next event, but then I think… “These entrepreneurs need me. I have to remind them to be fearless in their pursuits and that they will succeed if they have greater purpose… I can’t leave them now.” Those thoughts often turn into a miraculous surge of energy to get through the evening. Before I know it… I’ve written something worth sharing. You see… mission minded business owners have more perseverance.
On top of giving you three examples of how a business with a greater purpose succeeds, I’ve also told you WHY they succeeded. So, if you don’t have a mission for your business right now… then start defining one. Your success depends on it.
Here are three reasons why your business needs a mission:
- A business without a mission is confused
- Consumers want to support a greater cause
- A mission minded business owner has perseverance